Traditional diets just don’t work.
They just don’t. It’s beyond questioning and, in my opinion, impossible to argue with.
THEY DO NOT WORK!!
The global healthy eating, nutrition and weight loss market generates approximately $650 BILLION per year. That’s roughly €515 BILLION depending on the exchange rate you use.
€515 Billion and yet we know the following to be true
- Worldwide obesity has nearly tripled since 1975
- In 2016, more than 1.9 billion adults, 18 years and older, were overweight. Of these over 650 million were obese.
- 39% of adults aged 18 years and over were overweight in 2016, and 13% were obese.
- Most of the world’s population live in countries where overweight and obesity kills more people than underweight.
- 41 million children under the age of 5 were overweight or obese in 2016.
- Over 340 million children and adolescents aged 5-19 were overweight or obese in 2016.
- Obesity is preventable.
Here in Ireland, we are on track to be the fattest nation in Europe by 2025 with predictions that almost 40% of men and women will be obese by that time.
€515 Billion spent annually and the problem just keeps getting worse and worse and worse!
Now to be clear, I want to clarify what I mean when I say traditional diets don’t work.
What I mean is that they don’t work in the long term.
Yes, you may see some success in the short term but it almost never lasts. If you’ve tried low carb, low fat, keto, some weird cabbage diet or lettuce cleanse, magic pills/shakes, skinny teas/coffees, slimming clubs, calorie counting and/or macro portioning or any other form of diet – yes you may have gotten a result but as has been proven time and time again, once you return to “a normal lifestyle” your weight goes back up again and normally brings an extra few lbs back with it just for the journey.
Does that sound familiar?
Now if you want to spend the rest of your days having “a shake for breakfast, a shake for lunch and a healthy dinner” be my guest. You may also want to forever count points, classify food as good or bad, macro portion everything and run screaming from a restaurant because the staff had the audacity to serve you a bread roll that contained gluten. That choice is yours and you are free to make it.
But for most people, that type of lifestyle is not sustainable.
Eventually, most people return to old habits, they yo-yo diet through their lives and they fight a constant battle with food.
It’s frustrating, it’s heartbreaking, it’s incredibly unfair and it’s the way the vast majority of the diet industry wants it to be.
They want you to fail. They’ll never admit it but they want you to fail as soon as you step away from their “miracle cure” approach. That way you keep coming back and being a loyal customer so they can make even more profit off you and sell you the exact same product in a fancy new package.
Here’s the truth: If you want to lose weight you have to be in a calorie deficit. That is you must consume fewer calories than you burn. Do that and you will lose weight. The scales will read a lower number. Guaranteed.
But it’s (almost) never about the number on the scales. If it was just about the number on the scales I could get a client down over 14lbs/7kg within 7 days. I could, but I won’t.
They’d feel like absolute death, they’d be miserable, they’d hate me but the scales would show that drop in weight.
And just as quick as they “lost” it, they’d put it back on.
The scales are easy to manipulate if you know what you’re doing.
Doesn’t it matter much more how you feel?
If you feel confident, comfortable, sexy and proud, and OK, you look smoking hot too – doesn’t that matter more than the number on the scales?
What about clothes size? Let’s say you’re a lady currently in a size 20+ dress. If your goal is to be a size 12 does it really matter what the scales say so long as you get into that size 12 and feel amazing in it?
What about the lads? Let’s say you currently wear jeans size 50” – if the goal is jeans sized 32” does it matter whether the scales are up or down some lbs when you step on it?
Your body has a natural settling weight and depending on activity levels, hydration, stress, hormones and a few other things, your body will settle at its preferred weight, give or take a few lbs.
So how did we end up with the obesity epidemic if we have a natural settling weight and how do we, as individuals, take back control?
We MUST change our relationship with food. Until we do that we will be trapped in an endless cycle of yo-yo dieting and wasting our money on the latest fad product to hit the market.
When you change your relationship with food and regain that emotional control you can truly eat what you want and maintain your ideal weight because what you will want to eat will change. As will your reasons for wanting to eat.
No longer will you eat because you’re sad, because you’re bored, because you’re excited, because the food was there or because Susan in the office looked at you funny and “she’s always been a bi*ch who never liked me!, pass the cookies” (Sorry to any Susan’s reading this J)
You’ll be able to enjoy food again without feeling guilty. You’ll stop categorising foods as good or bad. You’ll be able to eat when hungry and stop when full. You’ll be able to enjoy pizza/pasta/takeaways and wine/gin/beer without telling yourself that you’ll make up for it in the gym tomorrow.
Food is not a reward – you’re not a dog! And going to the gym is not punishment. It’s optional but advisable for health and longevity.
Regain control of your relationship with food and your body & mind will thank you for it.
You’ll finally stop fighting your body & mind and start working with it as you were perfectly designed to do.
I’ll be sharing some tips on how to regain that control so please do come back and keep an eye out for them
If you think this post can help somebody please share it with them.
It might just stop them from wasting more money on products that don’t work and could be the first steps on their road to real change.
Thanks for reading